.
Life
volume 31, numéro 16
.
Pays: USA
Date: 15 octobre 1951
Couverture: Zsa Zsa Gabor (photographie de Philippe Halsman)
Article: publication d'une publicité pleine page (en page 161) de Marilyn Monroe pour les produits pour cheveux (shampoing crème) de la marque Rayve. 
Pas de crédit photo pour cette publicité, qui fait aussi la promotion du film de la Fox "Love Nest" (-en français "Nid d'Amour")
.
Country: USA
Date: October, 15, 1951
Cover: Zsa Zsa Gabor (photograph by Philippe Halsman)
Article: A full page advertisement featuring Marilyn Monroe (on page 161) was published for Rayve hair care products (cream shampoo).
No photo credit was given for this advertisement, which also promoted the Fox film "Love Nest."
.
.

.
- publicité avec Marilyn Monroe -

.

.
Life
volume 34, numéro 26
.
Pays: USA
Date: 29 juin 1953
Couverture: Cyd Charisse (photographie de Eliot Elisofon)
Article: publication d'une publicité pleine page de Marilyn Monroe pour les produits pour cheveux (shampoing en lotion) de la marque Lustre-Creme. 
- Pas de crédit photo pour cette publicité, qui fait aussi la promotion du film de la Fox "Gentlemen Prefer Blondes" (-en français "Les hommes préfèrent les blondes")
.
Country: USA
Date: January, 29, 1953
Cover: Cyd Charisse (photograph by Eliot Elisofon)
Article: A full-page advertisement featuring Marilyn Monroe for Lustre-Creme hair products (shampoo lotion) was published.
- No photo credit is given for this advertisement, which also promotes the Fox film "Gentlemen Prefer Blondes."
.

.

© All images are copyright and protected by their respective owners, assignees or others.
copyright text by GinieLand.

.
Life
volume 35, numéro 12
.
Pays: USA
Date: 21 septembre 1953
Couverture: Juanita Smith (photofraphie de Eugene Smith)
Article: publication d'une publicité de deux pages des actrices d'Hollywood pour les produits pour cheveux (shampoing crème) de la marque Lustre. 
-crédit photo de Marilyn: Carlyle Blackwell Jr. 
.
Country: USA
Date: September, 21, 1953
Cover: Juanita Smith (photograph by Eugene Smith)
Article: a two-page advertisement featuring Hollywood actresses for Lustre hair products (cream shampoo).
-Photo credit for Marilyn: Carlyle Blackwell Jr.
.

- p.144-145 -

.
Liste des actrices / List of actresses: 
Julia Adams, June Allyson, Pier Angeli, Anne Baxter, Ann Blyth, Rhonda Fleming, Ava Gardner, Mitzi Gaynor, Betty Grable, Kathryn Grayson, Betty Hutton, Deborah Kerr, Dorothy Lamour, Piper Laurie, Janet Leigh, Marilyn Monroe, Maureen O'Hara, Debra Paget, Eleanor Parker, Jane Powell, Debbie Reynolds, Ruth Roman, Jane Russell, Ann Sheridan, Barbara Stanwyck; 
Corinne Calvet, Claudette Colbert, Jeanne Crain, Arlene Dahl, Yvonne De Carlo, Susan Hayward, Rita Hayworth, Virginia Mayo, Ann Miller, Vera Ralston, Donna Reed, Jan Sterling, Elizabeth Taylor, Lana Turner, Esther Williams, Jane Wyman.
.
MARILYN MONROE, starring in "How To Marry a Millionnaire." A 20th Century-Fox Prod. in Cinemascope. Color by Technicolor.
.

.
Life
volume 36, numéro 14
.
Pays: USA
Date: 5 avril 1954
Couverture: le désert
Article: publication d'une publicité pleine page de Marilyn Monroe pour les produits de maquillage de la marque Westmore.
-Pas de crédit photo pour cette publicité (peut-être Frank Powolny), qui fait aussi la promotion du film de la Fox "River of no return" (-en français "La rivière sans retour")
.
Country: USA
Date: April, 05, 1954
Cover: The desert
Article: A full-page advertisement featuring Marilyn Monroe for Westmore makeup products.
-No photo credit is given for this advertisement (possibly Frank Powolny), which also promoted the Fox film "River of No Return."
.

- p. 71 -

.

.
La publicité sur le blog:
Pubs Westmore, 1954 (USA)
.

Année: 2024 & 2025
Marque / Produit: EMAIL DIAMANT / dentifrice
Pays: France
Visuel: Marilyn Monroe envoie un baiser à la caméra
à son arrivée à New York le 09 septembre 1954
Droits à l'image par getty

Year: 2024 & 2025
Brand / Product: EMAIL Diamant / toothpaste
Country: France
Visual: Marilyn Monroe blows a kiss to the camera
upon her arrival in New York on September 9, 1954

.

.

© All images are copyright and protected by their respective owners, assignees or others.

.
Année: 1946
Marque / Produit: Pepsodent / dentifrice
Pays: USA / UK
Image: portrait de Marilyn Monroe en 1945 par André De Dienes
.
 

.

.
Year: 1946
Brand / Product: Pepsodent / toothpaste
Country: USA / UK
Image: portrait of Marilyn Monroe in 1945 by Andre De Dienes
.

.
Publication: magazine Lilliput, 12/1946, UK
.

..

.
Photographie originale
.

..
- Blog: Décembre 1945 Death Valley - Norma Jeane par André De Dienes
.

© All images are copyright and protected by their respective owners, assignees or others.

.
Année: 1950
Marque / Produit: Pepsodent / dentifrice
Pays: Espagne
Image: portrait de Marilyn Monroe en 1945 par André De Dienes
.

.
Year: 1950
Brand / Product: Pepsodent / toothpaste
Country: Spain
Image: portrait of Marilyn Monroe in 1945 by Andre De Dienes
.

.
Photographie originale
.

..
- Blog: Décembre 1945 Death Valley - Norma Jeane par André De Dienes
.

© All images are copyright and protected by their respective owners, assignees or others.

.
Enchères Julien's Auction
  "Hollywood Legends: Classic Hollywood"
du 11 décembre 2024
.
- 25 lots avec Marilyn Monroe -
.
11/12/2024, JULIEN'S: Hollywood Legends: Classic Hollywood - Vente
.
.

 Lot 01: Marilyn Monroe | Circa 1962 Mascara
A single piece; in a gold-tone tube marked in part "Helena Rubinstein" -- one of the star's favorite make-up brands.
4.5 inches
PROVENANCE: First sold in the Julien's Auctions Los Angeles sale titled "Property from the Estate of Marilyn Monroe," Sale #6505, June 4, 2005, either Lot 263 or 275 as both lots had Helena Rubinstein mascara in them; subsequently, both tubes have been re-offered a number of times here at Julien's, including this one now.
Estimate: US$600 - US$800
.

 Lot 02: Marilyn Monroe | Circa Early 1960s Eye Shadow

A small glass bottle with a gold plastic stopper; filled with purple eye shadow called "Lumino Violette de Parme," label reads in part "Starry / Eyes / Lilly Dache / Liquid Eye Luster."
Height 2.5 inches
PROVENANCE Partial lot 263, "Property From The Estate of Marilyn Monroe," Julien's Auctions (#6505), Los Angeles, June 4, 2005
Estimate: US$2,000 - US$3,000
.

 Lot 03: Marilyn Monroe | 1962 Arm Chair from Her Brentwood Home
A rustic, handmade piece; wood with a brown leather seat portion affixed with brass upholstery tacks around the edge; custom-made for the star on one of her now well-known trips down to Mexico with housekeeper/narc, Eunice Murray, where the two were buying specific "Spanish-style" items to furnish Marilyn's new house at 12305 Fifth Helena Drive in the Brentwood section of Los Angeles; included with a color image showing the chair in situ.
31 x 19 x 16 inches
PROVENANCE: The consignor bought this chair at an Estate Sale where he was told that the recently deceased owner had purchased it directly from the Nunez family sometime in the 1970s -- the Nunez family having purchased Marilyn's Brentwood house and many of its contents after she passed away in 1962.
Estimate: US$2,000 - US$4,000
.

 Lot 04: Marilyn Monroe | 1962 Arm Chair from Her Brentwood Home

A rustic, handmade piece; wood with a brown leather seat portion that is in substantial worn condition, affixed with numerous brass upholstery tacks around the edge; custom-made for the star on one of her now well-known trips down to Mexico with housekeeper/narc, Eunice Murray, where the two were buying specific "Spanish-style" items to furnish Marilyn's new house at 12305 Fifth Helena Drive in the Brentwood section of Los Angeles; included with a color image showing the chair in situ.
31 x 19 x 16 inches
PROVENANCE: The consignor bought this chair at an Estate Sale where he was told that the recently deceased owner had purchased it directly from the Nunez family sometime in the 1970s -- the Nunez family having purchased Marilyn's Brentwood house and many of its contents after she passed away in 1962.
Estimate: US$1,000 - US$2,000
.

 Lot 05: Marilyn Monroe | 1949 Early Signed Black and White Publicity Photograph from "Love Happy"

An original print; glossy finish, depicting the 23 year-old in a beautiful headshot pose, printed text on lower margin outlines information about her 1949 United Artists film which starred the Marx Brothers, signed by the star in blue fountain pen ink on the lower margin "Marilyn Monroe" -- a very neat and legible autograph from her early starlet days as her later "movie star" signature became loopier and less concise; photograph is somewhat yellowed due to age and there is evident staining across the top margin.
Estimate: US$2,000 - US$3,000
.

 Lot 06: Marilyn Monroe | 1961 Heavily Annotated Script from "Something's Got to Give"

20th Century Fox, 1961; mint green covers, dated "November 22, 1961," marked "Screenplay / Confidential / For Planning Purposes Only" in upper right corner, screenplay by Arnold Schulman, 138 pages; Monroe penciled notes to herself throughout the script on approximately 35 pages; most relate to her character's [Ellen] dialogue, but a few are about the infamously troubled production; her "notes to self" on the title page read in part: "New / producer how come? / not a story for MM / it's for a man / and just any two / girls / why was the writer who wrote it  / let go;" on page 69, Monroe outlines what she wants to do in the scene: "newly learned / playing a record player / and she does a twist / and at certain beats in / time with the music she / bumps her hip against the wall;" on page 87, her short note reads in part "her bed is not a hotel room;" on page 126 she writes "not funny" next to a line of double entendre; on page 131 she writes "Not a good / speech / sick" about another risque part;

she finishes her annotations on page 138, the last page, with "NO NO / NO" -- evidently an ending she did not like; this is just a small sampling of Monroe's notes seen throughout the script; they range from brief to detailed, but overall they show the reader just how seriously she took her role, and how she truly analyzed all her scripts, even ones for silly romantic comedies like this; as we all know, this was the very last film Marilyn Monroe worked on but did not finish due to her death; an apparent coffee or water stain is on lower margin and covers are tattered at edges, but all interior pages are intact and in sturdy condition.
11 x 10 x 1 inches
PROVENANCE: Originally sold in the Christie's New York auction titled "The Personal Property of Marilyn Monroe," Sale 9216, October 27-28, 1999, Lot 48, included with the 1999 Christie's lot card and book mark
Estimate: US$20,000 - US$30,000
.

 Lot 07: Marilyn Monroe | 1960 Actor's Studio Notebook

A small six-ring binder containing lined notebook pages in a black and red vinyl case by National that belonged to Marilyn Monroe. The small notebook contains 10 pages of notes in Monroe's hand, in pencil, on eight leaves of paper. The notes were taken during a class with Lee Strasberg and record bits and pieces of things that "Lee said," as is repeated on many pages, which include "For yourself not for us - or one doesn't use own sensitivity/ girl crying continuously Lee said - There should be a certain pleasure in This, in acting - we don't stop these things - she stoped [sic] crying only at those times"; "problems-all the more to be solved got to keep swimming/ criticism can be taken - to incite the will not self criticism"; "the actor has to do what the character has to do - let the author worry about his words"; "Life of - reality of champagne (you don't open every bottle the same) actor in scene took for granted (girl is going to be good (New). Boy - said lines no effort - like crossing street - Lee said he wants - Behavior - When someone is trying to make someone (love etc.) how does one go about it/ Lee said - girl simplicity good honesty, to begin (New) with - but..." The last notes are taken on two sides of one leaf of paper and read "My heart Belongs To Daddy Number/ Remember always left -" and "While tearing off/ caddy-move head a little/ Daddy R. shoulder up/ call dog in closer"; clearly, these notes are for Monroe's musical number in Let's Make Love (20th Century Fox, 1960). The notes correlate with the lyrics of the song, and indeed Monroe does move her head a little during the first verse that mentions the caddy, and she does raise her right shoulder up the first time she says "Daddy" in the chorus.
4 x 5.25 inches
PROVENANCE Lot 442, "Property From The Estate of Lee Strasberg," Julien's Auctions (#160), Beverly Hills, November 17, 2016
Estimate: US$20,000 - US$30,000
.

 Lot 08: Marilyn Monroe | 1960 Screen Actors Guild Card

A standard issue one; for the time period May 1, 1960 to May 23, 1960, star's name typed in center left "Marilyn Monroe" with a further note of "2916C" -- possibly her ID number; not signed.
PROVENANCE: Originally sold in the Christie's New York auction titled "The Personal Property of Marilyn Monroe," Sale 9216, October 27-28, 1999, Partial Lot 337, included with the 1999 Christie's lot card
Estimate: US$3,000 - US$5,000
.

 Lot 09: Marilyn Monroe | 1960 Screen Actors Guild, Inc. Receipt

A small piece; dated "May 23 60," noting current dues of "80.00" for the period ending "Nov. 1, / 1960," the star's name, New York City address, and (likely) ID number of "2916C" appear on the lower left side.
PROVENANCE: Originally sold in the Christie's New York auction titled "The Personal Property of Marilyn Monroe," Sale 9216, October 27-28, 1999, Partial Lot 337
Estimate: US$300 - US$500
.

 Lot 10: Marilyn Monroe | 1952 Handwritten Check
A counter check; entirely penned in blue fountain pen ink by the star; dated "Dec 24, '52," from her "Bank of America" account at the "Sunset and Laurel Los Angeles, Calif." branch, written out to "Harriet Beal" [a wardrobe mistress ] in the amount of "$60 / Sixty," signed "Marilyn Monroe / Beverly Hills Hotel / Beverly Hills, Calif / CR-62G51;" with normal cancellation stamps and punch-outs evident plus one small tear in the upper right area.
Estimate: US$1,000 - US$2,000
.

 Lot 11: Marilyn Monroe | 1952 Handwritten Check
A counter check from the Laurel-Sunset branch at Bank of America; penned in blue foutain pen ink by the star, dated "Dec 31 '52," written out to "Cash" in the amount of "$370.50 / three hundred seventy" and signed "Marilyn Monroe;" normal cancellation stamps and punch-outs evident.
Estimate: US$1,000 - US$2,000
.

 Lot 12: Marilyn Monroe | 1954 Letter Received from Her Mother

A single large sheet of velum paper; folded numerous times; handwritten in pencil by Gladys Pearl Monroe Baker Mortensen Eley (who was using just the last name of Eley at this point), undated, addressed to "Dear Ones" [Marilyn Monroe and Eleanor "Bebe" Goddard, Gladys' best friend's step-daugher]; a sad letter where Gladys outlines her unhappiness at the Rockhaven Sanitarium in Verdugo City, CA (now La Crescenta-Montrose, CA); she writes in part "I am always mentaly [sic] / bumping up against their / manipulation of my mind / which I know is not Christian / Science and we are taught to / use and know our own mind;" she ends with "Would you please remove / me...You don't / want anything injurious / to happen to me do you?! / Please dear see to this at / once. / Anxiously waiting for / an answer. / Love / Mother;" included is the original transmittal envelope postmarked in part "Feb 2 / 1954" and penciled to "Miss Norma Dougherty / 6707 Odessa / Van Nuys / Calif." -- even though the 27 year-old star had not lived at that address for years and she was no longer using that name; Gladys' return address (showing it was sent from Rockhaven) is penciled on the verso; further included is a small reprinted black and white photograph of Gladys as a young woman; as all the biographies of Monroe note, she and her mother had a very fraught relationship, but nonetheless, Marilyn continued to take care of Gladys, even beyond her own lifetime.
Letter; 12 x 12 inches; Envelope; 3.5 x 5.5 inches
PROVENANCE: Originally from the files of Eleanor "Bebe" Goddard, the step-daughter of Gladys' best friend, Grace Atchison Evans McKee Goddard
Estimate: US$1,000 - US$2,000
.

 Lot 13: Marilyn Monroe | Circa 1945 Possibly One-of-a-Kind Advertising Standee

A largish piece; made as a countertop display with a stand on the backside, constucted of plywood and real wood elements, featuring a darling color die-cut image of the then model wearing a light blue sweater as she "holds" a folder, text on lower margin reads in part "Emde / New Color Film Protection!" -- a company that manufactured "mounts" which protected slides and film transparencies; the folder shows the different mounts available and is removable from the overall display; according to a Los Angeles Times article from 1988, this image of Monroe was shot by Bill Carroll who then (presumably) sold it to the Emde Products, Inc. company of Culver City, CA so they could create this in-store display; little did anyone suspect at the time what would become of this unknonwn model -- thankfully, this display was saved these past 79 years, and has now been consigned here! Please note there is some staining, paper loss, and a crack in the "hair" area due to age of piece; included with a photocopy of the LA Times article.
Standee; 48 x 40 x 1 inches; Display Folder; 12 x 31 inches
PROVENANCE: Consigned directly by the owners of the now-defunct Emde Products, Inc. company of Culver City, CA
Estimate: US$3,000 - US$4,000
.

 Lot 14: Marilyn Monroe | Circa 1945 Small Advertising Pamphlets

A group of five; all identical; two-fold with print on both sides about "Emde Mounts" [same company as the standee in previous lot]; featuring one image of the then model on the front side and a different image of her on the back side; these pamphlets would have been hand-outs that customers picked up in the Culver City, CA store where the company was based.
PROVENANCE: Consigned directly by the owners of the now-defunct Emde Products, Inc. company of Culver City, CA
Estimate: US$400 - US$600
.

 Lot 15: Marilyn Monroe | Circa 1945 Advertisement Flyers

A group of five; all identical; printed on both sides with text about "Emde Mounts" [same company as standee in previous lot], front side features a black and white image of the then unknown model holding a folder; these flyers would have been hand-outs that customers picked up in the Culver City store where the company was based.
PROVENANCE: Consigned directly by the owners of the now-defunct Emde Products, Inc. company of Culver City, CA
Estimate: US$400 - US$600
.

 Lot 16: Marilyn Monroe | Circa 1954 Hair Comb Gifted to Joe DiMaggio

A nice utilitarian piece; sterling silver handle engraved "Joe DiMaggio," hallmark on back reads in part "Sterling," many teeth now missing; according to a 2008 Guernsey's auction catalogue where this piece was originally offered (from the Morris Engleberg Collection), Marilyn gave this comb to Joe for his birthday; presumably this information came directly from Engleberg who was a close friend of DiMaggio's as well as the ballplayer's personal attorney for many years; included is the 2008 Guernsey's catalogue.
PROVENANCE: Originally sold in the Guernsey's New York auction titled "Yankee Stadium," October 17-18, 2008, Lot 324, From the Morris Engleberg Collection
Estimate: US$400 - US$600
.

 Lot 17: Marilyn Monroe | 1960 Fur Storage Receipts
A group of seven; all documents from the Maximilian Fur Company, Inc. in New York City; the first is a small, undated note addressed to "Mrs. Arthur Miller" recommeding repairs for various furs; the second is an itemized receipt, also addressed to "Mrs. Arthur Miller," dated "July 19, 1960," listing and describing various furs that Marilyn took to storage such as "Black American Broadtail Muff," etc.; the third, fourth and fifth are almost identical  to the second (except listing the various other furs); the sixth and seventh are small ticket stubs dated "7/19/60" for "Temporary Fur Storage," both with blue ballpoint ink handwriting (by an employee) on the versos further listing Marilyn's furs -- overall, a great, detailed record showing us exactly what kind of furs the star had!
PROVENANCE: Originally sold in the Julien's Auction Beverly Hills sale titled "Property from the Estate of Lee Strasberg," Sale #160, November 18, 2016, Lot 225
Estimate: US$700 - US$900
.

 Lot 18: Some Like It Hot | 1959 Production-Related Bathing Suit 

United Artists, 1959. A one-piece; made of now-faded gray ribbed cotton; a 1920s-style tank-top with attached shorts, two button closure at top of left shoulder strap, white trim at shoulders, waist, and legs; no labels present; almost identical to the one Marilyn Monroe wears as "Sugar Kowalczyk," though about three other actresses in the beach scene also wear a costume like this; this one seeming to have also been used in later productions due to evident fading, stretching, and wear; funnily, it is also similar to the bathing suit worn by Jack Lemmon as "Jerry" dressed up as "Daphne!"
PROVENANCE: From the collection of a well-known long-time Hollywood costume collector who obtained it in the late 1960s
Estimate: US$1,000 - US$2,000
.

.
Lot 19: Marilyn Monroe | 1955 Oversized Black and White Photograph
An original print; glossy finish, 'weight-and-a-half' paper; depicting the star at the March 9, 1955 premiere of the James Dean film, "East of Eden," which took place at the Astor Theatre in New York City; verso with a black ink credit stamp reading "Silver / Screen."
Estimate: US$300 - US$500
.

 .
Lot 20: Marilyn Monroe | 1954 Black and White Photograph
An original print; matte finish, double weight paper; depicting the star in a close-up shot on the set of her 1954 20th Century Fox film, "There's No Business Like Show Business;" verso has blue fountain pen ink annotation reading "Return to: / Marvin Paige" -- the longtime and beloved Hollywood casting director; print is somewhat "wavy" but overall condition is still good.
Estimate: US$400 - US$600
.

.
  Lot 21: Marilyn Monroe | 1953 Oversized Rare Black and White Photograph by Frank Powolny
An original print; glossy finish, 'weight-and-a-half' paper; depicting the star holding a cute French bulldog; an uncommon outtake pose from a known Monroe photo session which was shot in color; verso with a black ink credit stamp reading "Silver Screen."
Estimate: US$300 - US$500
.

.
Lot 22: Marilyn Monroe | Circa 1951/1970s Oversized Color Photograph
A circa 1970s re-print; glossy finish, Kodak paper; depicting the then-starlet wearing a sheer red negliglee as she touches a candlestick; verso with black ink credit stamp reading "Silver Screen."
Estimate: US$200 - US$300
.

 Lot 23: Marilyn Monroe | 1947 Oversized Black and White Photographs
A group of two; original prints, glossy finish; both depict the then-starlet wearing a floral print two-piece swimsuit with platform heels as she lounges next to the swimming pool at film producer Artie Stebbins' Beverly Hills home -- Stebbins being the nephew of  20th Century Fox film mogul, Joe Schenck, who was instrumental in launching Marilyn's career; verso of both with black ink credit stamps reading "Silver Screen."
Estimate: US$300 - US$500
.

.
  Lot 24: Marilyn Monroe | 1945/1960s Black and White Photograph by Andre De Dienes
A circa 1960s re-print; glossy finish, double weight paper; depicting a darling 19 year-old Norma Jeane Dougherty dangerously sittiing in the middle of road, barefoot; verso with blue ink credit stamp reading in part "Photo / Andre De Dienes" and another in black reading "The / Kim Goodwin / Collection" -- Goodwin being the very talened 'Marilyn' doll maker as well as a longtime 'Marilyn' photograph collector.
Estimate: $400 - $600
.

.
  Lot 25: Marilyn Monroe | 1953 Premiere Issue of Playboy Magazine Signed by Hugh Hefner
A copy of the first issue of Playboy magazine (HMH Publishing, 1953) featuring Marilyn Monroe on the cover and signed by Hugh Hefner. The magazine hit newsstands in December 1953 and sold for 50 cents a copy.
Marilyn Monroe, Hugh Hefner, Signed
Estimate: $10000 - $15000
.

© All images are copyright and protected by their respective owners, assignees or others.

.
Année: 1992
Marque / Produit: Pabst Blue Ribbon / bière
Pays: Argentine
Image: portrait de Marilyn Monroe en 1953 par Frank Powolny
.

.
Year: 1992
Brand / Product: Pabst Blue Ribbon / Beer
Country: Argentina
Image: portrait of Marilyn Monroe in 1953 by Frank Powolny
.

.
Photographie originale
.

.
- Blog: 08/07/1953 Marilyn est la meilleure amie des diamants

© All images are copyright and protected by their respective owners, assignees or others.

Année: 2024 (mai - juin)
Marque/ Produit: magazine hebdomadaire français Paris Match
célébration des 75 ans du magazine
Pays: France
Modèles: Marilyn Monroe / Taylor Swift, Pelé / Kylian MBappé,
François Mitterrand / Emmanuel Macron, Simone Veil / les femmes
.

.
Year: 2024 (may - june)
Brand/Product: weekly French magazine Paris Match
celebration of 75 years of the magazine
Country: France
Models: Marilyn Monroe / Taylor Swift, Pelé / Kylian MBappé,
François Mitterand / Emmanuel Macron, Simone Veil / Women
.
* * * * *
- La campagne publicitaire -
 .

.
* * * * *

A l’occasion de son 75ème anniversaire, Paris Match est en campagne nationale avec Havas Paris. Visible en affichage dans le métro parisien, en presse et en digital en mai et juin 2024, la série de visuels convie les personnalités d’hier en noir et blanc (Pélé, François Mitterrand, Marilyn Monroe, Simone Veil) qui s’informe sur leur pendant d’aujourd’hui en couverture de l’hebdomadaire (Kylian MBappé, Emmanuel Macron, Taylor Swift, les femmes…).
Grâce à une plongée dans les archives iconiques du journal, cette campagne valorise ainsi l’idée de transmission: "Nous avons mis en scène des héros du passé lisant le magazine d’aujourd’hui pour montrer que Paris Match est un média d’actualité incontournable pour comprendre le monde tel qu’il est." décrit Benoit Lozé, directeur de la Stratégie d’Havas Paris.
Pour le visuel réunissant Marilyn Monroe et Taylor Swift, Paris Match indique (sur sa page facebook) que "la star, plongée dans la lecture de Paris Match, démontre l'attrait de son contenu varié et captivant, offrant une lecture passionnante, enrichissante et immersive".
.
On the occasion of its 75th anniversary, Paris Match is in a national campaign with Havas Paris. Visible on display in the Paris metro, in the press and digitally in May and June 2024, the series of visuals invites yesterday's personalities in black and white (Pélé, François Mitterrand, Marilyn Monroe, Simone Veil) who learn about their counterpart today on the cover of the weekly (Kylian MBappé, Emmanuel Macron, Taylor Swift, women…).
Thanks to a dive into the iconic archives of the newspaper, this campaign promotes the idea of ​​transmission: “We have featured heroes of the past reading today's magazine to show that Paris Match is a current media essential for understanding the world as it is." describes Benoit Lozé, Director of Strategy at Havas Paris.
For the visual bringing together Marilyn Monroe and Taylor Swift, Paris Match indicates (on its Facebook page) that "the star, immersed in reading Paris Match, demonstrates the appeal of its varied and captivating content, offering an exciting, enriching and immersive reading”.

Photographie originale
.
Marilyn Monroe à l'Ambassador Hotel de New York en mars 1955,
photographie de Ed Feingersh

Blog: Mars 1955 Marilyn dans N.Y.C
.

© All images are copyright and protected by their respective owners, assignees or others.